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Built-In Value

As a continuation of the summer series that looks into Rockford’s mission, vision, and values, we spent the month of July taking a deeper look at our second cornerstone: Built-In Value.

Providing built-in value means that we proactively anticipate needs before they’re needed, and problems before they’re a problem. It means leveraging lessons learned into new solutions. It’s about stepping out of our comfort zones to tackle new problems and create new possibilities — to make things better, safer, and more sustainable.

This month, we asked our team to think of ways they can create built-in value, and then act on them. It’s easy to do things the same way over and over, so we wanted them to step out of their comfort zones. From talking to a teammate instead of emailing, to finding a way to help a client save money, we challenged team members to break up their day-to-day routine and create greater value. The feedback we’ve received so far is encouraging and makes us proud to work with these incredible people.

Here are a few of the themes:

Constantly looking for ways to improve as an individual, not just as an employee, by continuously learning and sharing that knowledge with others.

Making a consistent effort to meet face-to-face with everyone — trade contractors, owners, owner’s reps, coworkers — so to not get caught in email wars, decreasing the chance of miscommunication.

Trying to improve processes to make them more efficient, saving both time and money.

By challenging each other to find new and better ways to do things, we create a better experience for our clients, our partners, and each other. In every interaction, we must deliver built-in value — and we know we can. For the month of August, we’ll have a new challenge focusing on Beautiful Outcomes.

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