GRAND RAPIDS, Mich. (April 16, 2025) — Rockford has officially launched its refreshed brand identity, unveiling a simplified name—Rockford—that reflects the full scope of its services and its continued evolution as one of the region’s most trusted and forward-thinking partners in construction, development and property management.
The updated brand underscores what has always set Rockford apart: a comprehensive perspective on every project. With deep experience as builders, developers and property managers, Rockford brings an integrated approach that drives efficiency, solves complex challenges and delivers exceptional results from concept to completion.
“We’ve always been more than just construction,” said Shane Napper, President and CEO of Rockford. “Our name now reflects the reality of who we are—a trusted partner with the ability to tackle challenges from every angle. This rebrand positions us for continued growth across Michigan and beyond.”
Rooted in a reputation built on trust, grit, strength, service, craftsmanship and agility, Rockford’s new identity includes updated visuals, a refined tone of voice and a renewed commitment to the company’s core values. The brand refresh reinforces Rockford’s collaborative model and ability to deliver high-quality, timely, and cost-effective solutions across diverse market sectors.
“Our seamless approach ensures that every project benefits from our comprehensive 360-degree perspective,” said Napper. From Michigan to Florida and throughout the Midwest, Rockford continues to lead impactful projects that deliver on clients’ vision, enrich communities and drive economic development.
To learn more about Rockford’s services and new brand, visit rockford.com.
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For nearly 40 years, Rockford has been serving the commercial, industrial, educational, healthcare, hospitality, multi-unit and retail markets throughout the country. As a company offering construction management, real estate development and property management services, Rockford brings a holistic perspective as owners, builders, and operators, rooted in safety and a commitment to craftsmanship. With offices in Grand Rapids and Detroit, Michigan, and Estero, Florida, Rockford has built projects totaling nearly $9 billion of various sizes and scope. More information at rockford.com.
